Video your audience can steer.
Interactive Hyperframes branch on viewer choices, play in the Hyperframe player, and tell you exactly who watched what. The format we built first, and the one we still reach for when a linear video isn’t enough.
Not a video with buttons. A journey with a map.
Explainer or interactive. An honest answer.
Interactive works best when it’s illustrated: an animation library drawn in your brand style, which is a real up-front investment. Stock footage is a good way to try the format out, but the illustrated version is the one worth having. That’s why interactive runs as a scoped engagement rather than a default starting point.
| Explainer | Interactive | |
|---|---|---|
| Use it anywhere, it’s a file | Explainer: yes. | Interactive: no. |
| First video in a sitting | Explainer: yes. | Interactive: no. |
| Runs on footage alone | Explainer: yes. | Interactive: no. |
| Viewers choose their path | Explainer: no. | Interactive: yes. |
| Steered live in the room | Explainer: no. | Interactive: yes. |
| Per-viewer analytics built in | Explainer: no. | Interactive: yes. |
| Controlled, per-recipient links | Explainer: no. | Interactive: yes. |
Curious whether interactive fits?
Say so in the booking note. James will bring examples of both formats and give you a straight answer about which one your use case actually needs.