Your Budget Doesn't Believe You're a Trusted Advisor
Calling yourself a trusted advisor is close to a contradiction. By the Trust Equation's own logic, saying it out loud reads as a self-orientation signal.
Sam Lester6 min readInsights
Video, sales, and brand content: what we're learning by making it.
Sam Lester6 min read
Why Your Best Expert Gives Your Worst Pitch
The person who knows the most often gives the worst pitch. It's a cognitive bias no presentation training fixes. The fix is a format.
James Keal6 min read
Your Video's First Ten Seconds Are Wasted on a Logo
Psychology research says viewers judge a video in about two seconds. Most corporate videos spend that time on a logo animation, the worst use of it.
Sam Lester7 min read
"Brand-Safe AI" Is a Slogan Wearing a Lab Coat
So-called brand-safe AI is often just a profanity filter and a watermark with a training promise bolted on. Five questions expose whether it's real.
James Keal5 min read
Your Footage Library Is Thinner Than It Looks
A library of 1,313 tagged clips sounds like a solved problem. Clip count and tags barely tell you whether a footage library actually works.
Sam Lester8 min read
Five Agencies, Five Prices for the Same Two Minutes
Ask five agencies what a corporate video costs and you'll get five different numbers. The confusion is structural, and it kills more projects than budget.
James Keal8 min readGet the next piece by email.
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